A quick scan of a quality supplement ingredient panel will likely reveal at least one branded ingredient listed among the standard rundown of vitamins, minerals or botanicals. In their most basic form, branded ingredients are trademarked-protected ingredients or ingredient blends that lend premium panache to dietary supplement formulations because they are backed by clinical research proving their efficacy.
Here are the top reasons why you may want to look for products boasting branded ingredients.
Transparency
Ever wonder if your supplement is actually backed by science (and worth your purchase)? Branded ingredients make it easy for you to learn more about the science behind the specific ingredient used in the making of the final product. Often the branded ingredient offers science and education to support the effectiveness of the ingredient, which serves to ultimately support the finished product.
As retailers if they have requested clinical studies by the company branded ingredient manufacturer. This can support the exact ingredient at specific doses to underscore the claims made by the finished product.
Quality
Branded ingredients are often manufactured to higher quality standards than generic product. However, it is the responsibility of the brand manufacturer to assess the quality of the ingredient supplier regardless of the offering of a supportive trademark. The takeaway: Always request additional information from retailers, or connect with manufacturers directly.
Trust and education
Trust
This is an important element in the relationship between the branded ingredient manufacturer and the finished product manufacturer because when it comes to branded ingredients, there is an inherent risk of potential material shortage or high pricing.
Plus, branded ingredient manufacturers have the right and responsibility to protect the trademark to insure companies that use the ingredient mark do so with the actual ingredient at clinically proven doses.
Education
At your local independent retailer, ask about their relationships with supplement manufacturers and attend seminars and education events to learn more about the quality of supplements. Also reach out directly to companies, getting additional information through their websites, social media outlets, webinars, podcasts and detailed product pages to support the branded ingredient.
About Sponsor Doctor’s Best
Doctor’s Best carries over 50 branded ingredients in the product line, all at clinically proven doses and the trademarked ingredient is displayed on the front of the bottle as opposed to being relegated to a small portion of the back label.
QR code technology on Doctor’s Best packaging helps promote understanding within the retail environment. Using a mobile device, you and your customers can simply scan the code on the label and is taken not to a generic website as is typically done, but directly to a website about the product itself, including factual information about the ingredient, its benefits, and published scientific research. This approach is an extension of our label yet has enabled us to convey so much more about our products than a traditional label ever could.
