Thanks to consumer acceptance and a blooming body of scientific evidence, probiotics are considered an “it” ingredient for 2011—despite the health claims struggles the healthy bugs are facing in Europe. Major ingredient players in the world of probiotics include Chr Hansen, Danisco, Institut Rosell Lallemand, Nebraska Cultures, UAS Labs and Ganeden Biotech.
Thanks to a growing portfolio of patents, serious scientific investment and a focus on working with small, nimble food partners, the latter of this group—Ganeden Biotech—has been particularly successful in licensing its patented probiotic bacteria, GanedenBC30, for use in a wide range of commercial food and beverage applications, medical foods, nutraceuticals and animal health industries.
As this gallery shows, GanedenBC30 can now be found in everything from pizza to pet treats to chocolate milk to pasta.
