What makes a product stand out from the rest on the show floor at Fancy Foods? As senior editor for Natural Foods Merchandiser, I'm not just looking for things that taste great, though flavor definitely plays a role, I need something more to lure me in. Does the company support any eco-social causes? What unique nutritional benefits does it offer? Is the packaging innovative? I walk the floor looking for items that would meet natural foods retailers high standards and wait for something fabulous to jump out. This year, I was not disappointed. Here my top ten favorites.