The USDA Organic seal adorns everything from salsa to soda pop these days, but it isn’t the only ecolabel on the block. In fact, a growing number of foods are sporting designer tags that testify to their health benefits and environmental appeal. Here are six seals you may have seen at a supermarket near you—and why you should pay attention.
|
Label |
Who’s behind it Advertisement |
What it means |
What it’s on |
|
Certified Humane |
Humane Farm Animal Care (www.Certified Humane.com) |
The animals have plenty of space, loving care, and are fed antibiotic- and hormone-free chow. |
Murray’s All-Natural Boneless Skinless Chicken Breasts |
|
Certified Vegan |
Vegan Action (www.vegan.org) |
Your food contains absolutely no animal products. |
Putney Pasta Soy Ravioli |
|
Fair Trade Certified |
TransFair USA (www.TransFair USA.org) |
The farmers who grew your coffee beans, chocolate, or tea have decent living conditions, receive a fair price, and use sustainable growing methods. |
Endangered Species Supreme Dark Chocolate Bar |
|
MSC Fish |
The Marine Stewardship Council (www.MSC.org) |
The fish was raised in a sustainable fishery, one that protects wild fish supplies. |
Whole Catch Wild Alaskan Salmon Burgers |
|
Whole Grain Stamp |
The Whole Grains Council (www.WholeGrains Council.org) |
At least 8 grams of whole grains are in each serving. |
Barbara’s Bakery Honey Rice Puffins cereal |
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—M.W. |
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