7/20

Best New Product: The Seaweed Bath Co. Wildly Natural Seaweed Body Cream

This company formulated its first products to soothe eczema or psoriasis, but its new lotions show the line is ideal for all skin types. They’re made with a handful of pure remedies, including QAI-certified organic wild seaweed and Hawaiian kukui nut oil.

Runners-up: Acure Argan Stem Cell + Chlorella Growth; Planet Botanicals Ugandan Shea Butter Baobab Body Balm