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Best new transparently sourced product

Nurture Ranch Traceable 100% Grass Fed Beef

Meat would seem a natural front-runner in the movement toward traceability, but the category has conspicuously lagged behind, making companies like Nurture Ranch stand out. The Texas-based company takes its, “Hey, where did you get that meat?” tagline seriously with every package traceable past the basics of “when” and “where” all the way to the individual animal.