NEXTY Awards honor the best of the best in natural products
Best new beauty or body product
Mmtum Inc. DIY Mask Kit
Do-it-yourself beauty products are an excellent way for consumers to connect with the products they put on their skin—and when they’re made with pure ingredients (including detoxifying kaolin and bentonite clays, cold-pressed organic oils and antioxidant-rich algae) and packaged in cool recycled containers, the connection is real. While anyone can appreciate the purity and levity, we think the product’s greatest potential is in reaching young women as they start to develop their preferences and brand affinities—and realize they are in control.