27/28

Elmhurt Plant-based Milks

It’s tempting to read a great deal into the suffix in the name Elmhurst Milked. The maker of a new line of top-quality nut- and grain-based beverages indeed has a rich past (-tense) as a traditional dairy. Founded in 1919, Elmhurst enjoyed some 80 years supplying much of New York City’s school milk needs in the five boroughs. Recently, however, 80+-year-old CEO Henry Schwartz pivoted from the dwindling profits of dairy to the burgeoning opportunities of plant-based innovation, creating inspired, simple, five-ingredient nut milks (no carrageenan, no soy). And let’s get to the important point: these simple, healthy milks taste great! Cow’s milk is past-tense for Elmhurst, but there’s a bright future (and a thirsty new herd) ready for this brand.