The best of the best: The Natural Products Expo East 2017 NEXTY Award winners
Emerald Health Bioceuticals Endocannabinoid line
Hemp oil, and specifically CBD, are hot commodities these days—but they are not without some risk. We’ve seen reports of the DEA sweeping such products off store shelves in states like Indiana and North Dakota. Emerald brings a wholly new take on the subject with non-cannabis ingredients that nevertheless positively influence the body’s endocannabinoid system, which is involved in every aspect of human health by mediating and regulating a wide range of physiological effects from the brain and nervous system to pain, appetite and mood. Five SKUs address trending concerns like stress, sleep, cognitive, inflammation and bliss. The company has a robust education campaign to help retailers and the public understand the importance of the endocannabinoid system and how it can be influenced by compounds other than those found in the cannabis plant. Industry education legend Dr. Michael Murray, N.D., sits on the company’s board of scientific advisors.