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Bob's Butt Wipes Hanging Dispenser

The natural beauty industry’s maturity has resulted from science, packaging and serious results, but it’s also about fun and practicality. Enter Bob’s Butt Wipes. Take a moment to chuckle—indeed, this line makes me feel like a kid again—before appreciating that the cheeky branding (the company has, perhaps, taken this stereotypical male approach too literally and too far) brings levity to the space and, most importantly, delivers a natural version of a product that is in demand, yet nearly impossible to find. While natural brands have innovated around eco facial wipes, sports wipes and baby wipes, this nontoxic, biodegradable, flushable butt wipe is a first—and potentially a first of many.