9/12

Tom’s of Maine Natural Beauty Bars

Tom’s of Maine does one thing really well: toothpaste (that's why the oral care powerhouse was acquired by Colgate more than a decade ago). So it's 'bout time it brings its knowledge of the industry to some other product categories.

Though it's a simple line of soaps and body washes, the company has something major in its corner—it’s a household name and has earned brand loyalty even from those who only dabble in natural personal care. Plus, the solid ingredient lineup for its nourishing bar soaps—organic, fair trade shea butter and tea tree and Moroccan argan oils—makes for a delightfully nourishing wash. And the company has partnered with the Rainforest Alliance to strengthen the environmental impact.