23/29

Editors' Choice, Beverage

Misfit Juicery

Misfit Juicery caught our attention because the company is devoted to mitigating food waste in nearly every part of its business. For sourcing, Misfit partners with farms, produce distributors and even large-scale caterers to salvage misshapen, bruised and asymmetrical produce from the landfill and turn these odds and ends into delicious cold-pressed juice. While many juice companies are burdened by an inordinate amount of juice pulp, Misfit sees this as an opportunity for partnership. The company collaborates with an organization called the Compost Cab to turn fibrous, nutrient-dense pulp into compost, and is currently experimenting with ideas to turn the pulp into a complementary snack product. Other companies should use Misfit as a model to retool their supply and waste streams to put a dent in food waste.