19/29

Best New Ingredient

Juvecol

Juvecol, developed by Maypro, is a proprietary, eco-friendly salmon nose cartilage extract clinically shown to support joint health and skin beauty with the added advantages of small daily dosage, ease of formulation, competitive price and rapid action. It utilizes high quality and purified cartilage that is not used by fishermen. We were impressed by not only the reported benefits, but the supply chain story, where previously wasted material has been repurposed into a beneficial health product.