8 food and beverage predictions for 2017
Drinkable soup
Playing into the speed scratch trend, which caters to consumers seeking quick, healthy meals to fit within busy schedules, this relatively new category takes the spoon (and bowl and napkin) out of drinking fresh soup. Often made with organic ingredients—fresh produce shines here—these soups are designed to be enjoyed either cold or at room temperature. Full disclosure: I used to have an aversion to drinkable soups—seriously, how hard is it to crack open a box of soup and heat it in the microwave? But then I tried them. The majority (like the examples below) are really, really delicious and satisfying, and you can't argue with the convenience.
Examples: