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Regeneration

Regenerative agriculture has become the buzzword of 2016.

The importance of soil for plant, and therefore human health, has been well-studied and is what regenerative farmers strive to obtain. Farming in a manner that restores nutrients and microscopic bacteria and fungi to the soil is the first step. The next? Develop products that not only use such responsibly grown ingredients but also ones that tell memorable and relatable stories about carbon sequestration, topsoil and microbes that will inspire consumers to seek out regenerative items. In 2017, we’ll see more brands include regenerative ingredients—which hopefully, like Patagonia’s Kernza-based beer, will contain perennial grasses that needn’t be seeded every year.

Examples:

• Patagonia Long Root Ale 
• Savory Institute’s Land-to-Market Seal 
• Cholaca Pure Liquid Cacao