NEXTYs: The best new natural products at Expo West 2016
Best New Beauty Product: Mother Dirt AO+ Mist
The idea of bacteria as friend rather than a foe is hot in the health community, with more food and supplement companies using prebiotics and probiotics to address our microbiomes and support overall wellness. But Mother Dirt is the first beauty brand of its kind to look at the skin biome and the important role bacteria may play in combating our overly “clean” approach to skin care. Kudos to a company investing in research (AOBiome is the name of its research partner) and helping us rethink healthy skin in a way that connects to macro industry forces.