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Industry Influencer:

"EWG Verified: For Your Health" label from the Environmental Working Group

Kudos to an organization that is changing how people shop for cosmetics—and how manufacturers formulate them. It's a lofty endeavor, but one that the EWG is facing with its new verification program, the first of its kind to focus on the safety of cosmetics. We can't wait to see more brands like MyChelle and Beautycounter sporting this seal.