8 food & beverage predictions for 2016
Speed scratch cooking
The facts are clear: People are developing more sophisticated palates. Whether this is due to the rise of foodie culture, growing interest in global cuisines or a wider range of available ingredients at groceries (does a recipe calls for fresh turmeric root or dragon fruit? Pick it up at your nearest natural store), shoppers’ expectations and standards for meals are elevating.
But at the same time, people are busier than ever.
In response to this need for faster, tastier and healthier meals, a slew of brands are delivering products that help time-pressed people achieve quick-cooking, healthy and delicious dishes, including mains and sides. Many products—which come in the form of simmer sauces, spice blends, par-cooked grains and more—require just an added can of tomatoes or beans, a diced onion, water and a quick simmer or zap in the microwave.
Brands doing it right: