6/10

Probiotic infused

In 2015, we saw products ranging from baking mixes to hot teas that were infused with heat-resistant probiotic strands. It’s clear that shoppers are mindful of the burgeoning connection between gut health and overall wellness (which research suggests can impact immunity, focus and more).

We predict that a wide variety of probiotic strains will show up in easy-to-consume foods and beverages. For example, the new Obi Probiotic Soda employs 20 kefir cultures and the BC30 probiotic strain to infuse a low-cal, bubbly drink with good bugs.

Brands doing it right:

• Suja Pressed Probiotic Waters
• Obi Probiotic Soda