9 influential natural beauty trends of 2015
Sun care goes under scrutiny
Ever since the EWG launched its Guide to Sunscreen nine years ago, consumers and retailers have become more aware of the benefits of mineral picks—and potential hazards associated with chemicals. Education is vastly improving around the mineral sunscreen category, but a highly public kerfuffle with The Honest Co. proved that even these products are not exempt from missteps and scrutiny.