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Antiaging category gets a personalized makeover

Science-backed and natural products continue to show great promise in the antiaging category—but there’s yet another trend that will prove critical to the space. Considering that customization is making its way into nearly every aspect of life, it comes as no surprise that anti-aging, too, is moving away from generalization. And whether it’s using technology to pinpoint an individual’s specific lifestyle needs or to customize natural products, today, personalized anti-aging solutions hold a great deal of promise for both people seeking ways to optimize health and for the companies investing in tomorrow’s solutions.