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New health-based verification tackles cosmetics safety

We’ve seen various labels and certifications leave their mark on the cosmetics space, but this is the first to specifically address safety, which could have major positive effects on the space in 2016.

EWG VERIFIED: For Your Health will leverage the EWG’s Skin Deep Cosmetics Safety Database to simplify the process of shopping for nontoxic cosmetics and guide manufacturers and retailers in developing more conscious business practices. A well-thought out, research-backed program is just what’s needed to take cosmetics safety to the next level.