9/10

Nose-to-tail hits HABA departments

New beauty brand Fat Face, a 2015 NEXTY award winner, exemplifies the unique ways in which more and more natural beauty brands are tapping into the food tribe movement, whether that be vegan or, in this case, paleo.

Making these passionate consumers their greatest ally, Face Face aligns with the paleo food tribe, using only pure ingredients and tallow—rendered beef fat from free range, grass-fed cattle that the company says helps to nourish and moisturize the skin. Love it or loathe it, slathering up with animal fat is an undeniably forward-thinking concept that shows how natural beauty continues to build on emerging trends in the food and beverage category.