Unboxed: 8 excellent new vegan products to try
Eat Dream Be Apple Chamomile Tea Bar
The nosh: A beautifully packaged snack bar designed to be enjoyed before bedtime to “tickle the neurotransmitters associated with relaxation, dreams and memory,” according to this Telluride, Colorado-based brand. Eat Dream Be recommends eating the 160-calorie bar an hour before bed.
What’s cool: Don’t believe food can influence your dreams? No problem. This bar, made with almond meal, organic unsweetened apple juice, gluten-free rolled oats, organic honey (OK, not technically vegan), dehydrated apples, soy lecithin, organic coconut oil, chamomile powder and more, is wholesome and delicious.
I love the holistic marketing angle, which highlights the connection between functional foods and waking and dreaming life. A neat and unique addition to any ho-hum nutrition bar section.