How should we define ‘natural’? The public responds
"Natural" should always be the natural ingredient that is untouched by humans in any way. "Natural" should not be allowed on labels showing the ingredients, as it doesn't give the person consuming the product ANY information whatsoever. The true ingredients should be labeled, every one of them. It should be the FDA's responsibility to the public to see that this happens. No more of this wording that describes nothing, but is only confusing.
—Genie Exum (government)