How should we define ‘natural’? The public responds
Labeling food as natural is likely to always be misleading to the general public. Better would be to label food what it is: organic, non-gmo, preservative free etc.
If the decision is made to use the natural label, it should mean that it contains food in the form it would be found in nature with no synthetic additives or preservatives and no genetically modified ingredients.
—Beverly Walters (consumer)