How should we define ‘natural’? The public responds
Natural means the food should not be the by-product (or any added ingredient) that was man made or synthesized, i.e. the food is in its naturally-occurring state. Examples include corn, not corn syrup or any of its derivatives; potatoes, not a GMO potato; chicken, preferably cage free and not filled with antibiotics and hormones. If the ingredients are unpronounceable or you have no idea what it is, hint: It's not natural and cannot be labeled so. Natural basically means any food or drink that you could create living in an Amish or seventeenth century farmland. Now if only you'd add the daily value percentage next to sugar, you guys would be golden.
—Ashely H. (food industry)