How should we define ‘natural’? The public responds
There is no reason for food labels to contain the word "natural" in regards to the identity of food products. The word is used only to create a monetary value beyond values established in supply and demand concepts, which adequately establish prices. It is time the FDA steps up to the plate to stop the ridiculous, meaningless use of eye-catching terminology in food labeling.
—William Rannells D.V.M., W. Rannells LLC (food industry)