10 trending nutritional ingredients
The pros and pros of protein
What: The only macronutrient to never get called on the carpet. While dairy and soy sources lead the way, plant proteins are the protein du jour – peas, rice, hemp.
Why: Everybody knows protein maintains muscle mass and strength, helps manage weight, increases energy. That’s a big reason for its popularity – it’s an easy sell.
Where: Once found exclusively in tubs of powder for the gym rat set, protein today is everywhere – and advertised as gluten-free, non-GMO, organic, allergen-free, sustainable.