10 trending nutritional ingredients
Caffeine: Good morning!
What: Alkaloid most commonly associated with coffee and energy drinks.
Why: There’s a reason coffee is America’s favorite drink – and it’s not because we have an inherent love of dark, bitter drinks. It’s the caffeine! Caffeine improves mood. Caffeine improves performance! Alertness!! Reduces dementia risk!!! Quickens reactions – and the accuracy of reactions!!!! Concentration!!!!! Short-term memory!!!!!! It’s safe at up to 1,000 mg/day. Which is quite enough.
Where: Drinks. Drink! But it’s also finding its way into snacks and candies.