14 best new health-promoting beverages on store shelves
LifeAid PartyAid
An interesting approach to functional beverages, LifeAid is available in targeted flavors with unique attributes. For example, PartyAid is designed for club kids and bar flies who plan to imbibe, because it's formulated with liver-supporting milk thistle and 100 percent of daily recommendations for energizing B vitamins.
LifeAid also offers FitAid, a beverage that contains glucosamine for healthy joints, and GolferAid, with bilberry extract, a botanical touted for visual acuity and balance.
A little gimmicky? Maybe. But with consumers increasingly interested in personalized health, LifeAid may resonate with shoppers if smartly merchandised.