Natural lifestyle history: Look how far we’ve come
Doug Greene, founding editor
"In my ’60s rebel fashion, I decided that one of the ways to change the world was to change the way people eat. I figured that if they ate better they’d feel better, and if they felt better they would treat each other better, and at the end of day that’s what peace is all about.
Back then, I was running a natural foods store, and at some point I realized that even our best customers did not know 90 percent of the store’s products. That’s where Delicious! came in. It became the good friend that knew a little more than you did, whispering tips to you each month, pointing out products to buy and what you could do with them.”