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Ford's Response to Cadillac

Okay, so this commercial isn't necessarily the most influential food video of all time. It was made to sell a car, after all. But the video is important because it symbolizes the spirit of the food movement.

Created in response to Cadillac's ad, which features an unlikeable, workaholic character who adores his "stuff" (pool, house, car), the protagonist in Ford's ad isn't an actor—she's Pashon Murray, founder of Detroit Dirt, who turns collected food scraps into compost.

The commercial is a social pulse on popular thought about coolness. Do you want to be a materialistic suburban square or a food-focused "crazy entrepreneur trying to make the world better"?

First watch Cadillac's ad

Now watch Ford's ad