Iceland's only farmer's market is the brainchild of Eyrný Sigurðardóttir, owner of Búrið, a quirky cheese shop located in the capital city of Reykjavik. Held several times per year at an indoor convention hall, the market showcases 40 Icelandic food purveyors over the course of two days. Sigurðardóttir insists that the folks who produce the food, rather than a friend or employee, stand behind each booth.