6 supplement innovations coming to a natural retailer near you
Genuine Health activfuel+/activrecover+
Whey protein…yawn. Pea protein—I'm listening. Potato protein, now that's interesting! Genuine Health uses pea and potato protein isolate in its plant-based activfuel+ and activrecover+ sports-nutrition product. Aside from being fairly new, what's cool about potato protein is that it's highly absorbable and free of all common allergens with a great essential amino acid profile that's said to be among the best of plant-based sources. Part of the company's pre/during and post workout line, potato protein is coming to all their plant-based products. Genuine Health is a certified B-Corp, to boot, which means they walk the talk when it comes to corporate social responsibility.