8 retailers ranked on cosmetics safety policies
Shows potential: Target
Ranking: 4 kisses
Target's strength is in variety: It offers a range of natural brands, many of which have worked with the Campaign for Safe Cosmetics. Many of its baby products are paraben free and the retailer seems to be moving towards improving overall safety of its products. However, it still hasn't made any public statement abut such efforts and hasn't eliminated chemicals from its private label brand, Up & Up.