Technology

An interview with Mike Leventini, president of Petaluma Poultry, reveals how traceability is in the company’s genes—and how HarvestMark helps communicate that to Petaluma’s consumers.

Retailers and fresh food suppliers take note: Coleman Natural Foods, a leading producer of organic and free range poultry, just launched HarvestMark traceability on its poultry products. But the technology delivers so much more than a consumer to farm connection.

Get your tweets noticed—and learn how to join the natural and organic conversation—with these commonly used Twitter hashtags in the natural products industry.

Supplement adulteration is the scourge of industry, but a new innovation from TruTag Technologies offers a cheap, covert way to combat counterfeiting. The tiny, edible silica microtags used previously in medicine and food are now showing up on supplements.

Engage consumers in social media conversation from the moment they pick up your natural product’s package. These social media ideas for product packaging work for dietary supplements, foods and beverages.

Nanoagriculture regulation is coming, even if we don’t know yet how nanotechnology affects a plant’s biology—and for that matter, our own. The antidote: More studies on nanotech.

Yesterday, the Senate voted against postponing swipe fee reform for debit cards, causing celebrations among the natural retailer community as debit card transaction fees are poised to fall from 44 cents to 12 cents.

Will natural product companies embrace facial mapping, brain-wave tracking and other sci-fi technologies to better understand what drives consumer preferences and purchasing behaviors?

There’s a whole lot of “social” going on at the first day of Natural Products Expo West; but perhaps some of the most influential may not occur face-to-face, but rather through a tweet or Facebook wall comment.