Beauty

Spreading the word about companies doing great things is one small—but very impactful—way to ensure the natural beauty category continues to flourish.

Called the “mother of the skin,” this flower has been used for medicinal purposes since the 12th century. Today, it’s a fresh addition to a range of health and beauty products.

There’s a lot right about this rising personal care trend, from leveraging the simplicity we’re craving in beauty and nutrition to capitalizing on hot ingredients that cross food, supplements and personal care categories.

Sugar softens skin gently, while grapefruit essential oil cleanses (and acts as a natural preservative for your scrub!).

An invigorating exfoliant, this blend is filled with micronutrients from the ocean.

Polish your beauty regimen with these natural tips for cleaner, greener exfoliation.

The infamous co-founder of Burt’s Bees remained the face of the brand long after he was no longer with the company, and his impact in the natural beauty space will continue to live on.

As nontoxic personal care becomes top of mind for health-conscious shoppers, more natural products in the category are targeting the “man”-sumer.

Beauty and grooming products are getting a manly makeover. Check out what’s new in men’s personal care.