Natural beauty

If you’re not targeting the natural consumer, you’re missing out on a big market with devoted customers who can champion your inner beauty supplements.

A recent lawsuit over organic cosmetics labeling raises questions about the consistency and clarity of personal care marketing. We take a look at the consumer and retailer role.

We know that appearance, particularly the vibrancy of your skin, is an indicator of overall health. Here, one expert reveals what your skin and nails may be trying to tell you.

Are new FDA sunscreen requirements a triumph for the natural sunscreen industry—or will they continue to expose consumers to harmful chemicals, unsubstantiated high SPFs, and potentially dangerous cancer-protective claims?

Simple tips for making the safest choices for you and your family

From nutrient-rich “beauty” foods to natural skin care products, find out the latest holistic skin care advice

Get a glimpse inside your skin’s past with MyChelle’s advanced skin care technology – and learn how to protect your skin for the future.

This advanced technology doesn’t just provide a reflection: It digs deep, showing how lifestyle affects skin and offering consumers customized skin care solutions.

From well-established fair trade options like sugar and coffee to exotic launches, including shea butter and baobab oil, celebrate World Fair Trade Day on May 14 with these conscious cosmetics.