Natural beauty

Think running a company is just about product development? Kids personal care brand Episencial shows the importance of putting resources into digital education with Green From Day One.

Just when we thought the list of phthalates’ potential health effects couldn’t get any longer, new research links these all too common chemicals to diabetes.

After the FDA came down on an aloe-based beauty brand’s structure/function claims, I asked New Hope Natural Media’s Standards Department to lend its advice on beauty product claims.

Better formulations, reaching new demographics and some statistics you don’t want to ignore: Here’s why natural antiaging products are some of the beauty industry’s most promising.

Peer beneath the water’s surface to find powerful, beautifying ingredients.

Alaffia’s new packaging shows the potential for companies to communicate their brand mission and product benefits—all in a store’s aisle (no QR codes required).

Sure, negative media coverage can raise awareness about toxins in our personal care products. But these initiatives from natural products retailers may be necessary to transform our purchasing habits.

Natural Products Association Marketplace (NPAM) fosters the retailer-manufacturer relationships and trust that shape the natural products industry—and the resulting education efforts help consumers make healthier lifestyle choices.

Misleading marketing and false reporting surrounding NASA’s alleged involvement in a “wrinkle-reducing” fruit drink can teach us all something about the nutricosmetics industry.