In its new video, Dr. Bronner's explores the power of sustainable, socially conscious sourcing.
In its new video, Dr. Bronner's explores the power of sustainable, socially conscious sourcing.
"Everything we buy and consume has a human component to it. Some human labor went into that thing you're buying. Was that labor respected or was it exploited?"
This is the question that David Bronner, CEO of Dr. Bronner's, asks in the new short video Journey to Serendipol, which the company released to tell its sourcing story.
While a fair trade label has important meaning and value, asking hard questions like those above is the most important thing we can do as consumers. And connecting to where ingredients come from (and the impact they have along the way) is even more powerful than any label.
