When U.S consumers get their first taste of simply delicious Kellogg’s® Crunchy Nut™ cereal, they’ll be looking for excuses to enjoy it. And for its launch in the U.S., Kellogg’s® Crunchy Nut™ cereal is ready with the perfect excuse: it’s always morning somewhere. The launch of Kellogg’s® Crunchy Nut™ cereal in the U.S. is the latest example of Kellogg Company leveraging proven ideas from around the Kellogg world.
After years of success in the U.K., the Kellogg’s® Crunchy Nut™ cereal brand knows consumers don’t want to wait to enjoy the simply delicious taste of Kellogg’s® Crunchy Nut™ cereal. Fortunately, they don’t need to, according to the brand’s U.S. launch campaign because “It’s Morning Somewhere.”
“This is an exciting product launch for Kellogg Company and we’re committed to making it a success,” said Yuvraj Arora, senior director, adult ready-to-eat cereal marketing. “Given the success of the brand in other markets and the consistent feedback from consumers that they simply love the taste of Kellogg’s® Crunchy Nut™ cereal, we’re eager to bring this hugely popular brand to U.S. consumers, who we’re confident will have a similar passion for Kellogg’s® Crunchy Nut™ cereal.”
“It’s Morning Somewhere”
Symbolizing that consumers have the perfect excuse to enjoy the irresistible taste of Kellogg’s® Crunchy Nut™ cereal because “It’s Morning Somewhere,” the campaign will kick off with a consumer event featuring an enormous cuckoo clock. Celebrating mornings across all time zones and the idea that “It’s Morning Somewhere,” the Kellogg’s® Crunchy Nut™ cuckoo clock is so big it may even set the Guinness World Records® Record for the largest cuckoo clock.
“To bring this iconic brand to the U.S., we wanted a symbol that represented the ‘It’s Morning Somewhere’ campaign and the enormity of the launch,” said Arora. “Creating this immense clock and generating an exciting experience for consumers is a fun way to introduce Kellogg’s® Crunchy Nut™ cereal in the U.S. and bring our campaign to life."
About Kellogg’s® Crunchy Nut™ Cereal
With a blend of delicious honey and pieces of nuts in every crunchy bite, Kellogg’s® Crunchy Nut™ cereal is available in two flavors—Golden Honey Nut and Roasted Nut and Honey.
Golden Honey Nut features golden corn flakes drizzled with honey and topped with real peanuts. Roasted Nut and Honey features corn and oat Os topped with roasted peanuts and honey.
Kellogg’s® Crunchy Nut™ cereal is already available on many grocery shelves this month and will be available nationwide beginning in February. For more information visit the Kellogg’s® Crunchy Nut™ cereal Facebook fan page at http://www.facebook.com/kelloggscrunchynut.
About Kellogg Company
With 2009 sales of nearly $13 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company’s brands include Kellogg’s®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farm®, Gardenburger® and Stretch Island®. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries. For more information, visit http://www.kelloggcompany.com. Kellogg’s Corporate Responsibility report including its approach, progress and future direction in the marketplace, workplace, environment and community can be found at http://www.kelloggcompany.com/CR. For information on Kellogg Company’s commitment to nutrition, visit http://www.kelloggsnutrition.com.
