Are You Ready to Take On Veganuary?

What is Veganuary?

Veganuary was founded in 2014 by Matthew Glover and Jane Land. Their UK-based nonprofit “encourages people worldwide to try vegan for January and beyond” and has welcomed millions of participants since its inception. The online movement aims to show people that adopting a plant-based lifestyle may be easier than they think.

Fitness coach and 13-year vegan Zoe Peled praises Veganuary for the networks and resources it offers. For individuals who don’t know anyone else interested in veganism, “Veganuary is a way those folks may find support.”

Creator of a vegan resource center, Peled is also a marketing and community engagement professional, facilitating events and community relations for numerous vegan businesses.

If you’re interested in trying Veganuary, she suggests having an open mind: “Veganuary is a great opportunity to assess the lifestyle for yourself, and perhaps find some new conclusions to the questions you’ve had.”

Veganuary is usually marketed as a “challenge.” While it’s important to acknowledge that folks have different levels of access and privilege, using this terminology may be “unfairly amplifying the naysayers who state that veganism is hard, inaccessible, and/or expensive,” says Peled.

“Veganism overall is not challenging. Perhaps there is a transition period, but it can be full of fun, exploration, new foods, and lots of support.”

Ready to jump in?

Before you begin: A mindset tip

Consider your upcoming month of plant-based eating a culinary adventure! Instead of focusing on the foods you’ll be avoiding, think about foods with which you can replace animal products, including some you might not have tried before. (Seitan, farro, amaranth, or wakame, anyone?)

Adopting a mindset of abundance, rather than a mindset of avoidance or deprivation, will ensure you benefit from a wide range of nutrients on a plant-exclusive diet, while enjoying the process.

Nutrition on a plant-based diet

The Academy of Nutrition and Dietetics, the world’s largest organization of nutrition professionals, explains that well-planned vegan diets are not only healthy but may help in the prevention and treatment of certain diseases, such as ischemic heart disease, type 2 diabetes, hypertension, and certain types of cancer.

“These diets are appropriate for all stages of the life cycle, including pregnancy, lactation, infancy, childhood, adolescence, older adulthood, and for athletes,” states the organization.

With the help of a well-planned diet, fortified foods, and supplements, you can get the needed nutrients—including calcium, B12, zinc, iron, and protein—from a 100 percent plant-based diet.

How do I start, and how do I succeed?

Sign up online at veganuary.com, and you’ll get a starter kit and daily emails for support. You can also participate “unofficially” with a friend, family member, or colleague.

Make sure your kitchen is stocked with whole food staples: fresh and frozen fruit and veggies; plant-based milk; whole grains such as rolled oats and rice; beans and lentils; nut and seed butters; and perhaps a few treat items, such as dark chocolate.

You don’t have to be a professional chef to make delicious, nutrient-dense vegan meals. But it will certainly help to have a few resources handy, such as some simple plant-based recipes.

If you’ll be eating restaurant meals, use the HappyCow website (happycow.net) or app to find options near you. These days, most dining establishments have vegan menu items. If not, don’t be afraid to ask your server for any off-menu vegan options that might be available.

And if you decide to remain fully vegan after your first month, well, that’s good for you and the planet.