Bridget Brennan, CEO of Female FactorBridget Brennan, CEO of Female Factor Corporation USA, will speak at Natural Products Expo West on Saturday, March 12 from 9 to 10:15 a.m. Brennan is a pioneer in developing business strategies that appeal to women, the world's most powerful consumers. She is the CEO of business strategy firm Female Factor, and author of the acclaimed book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business, 2009). Her book was called “essential reading” by The Wall Street Journal and “required reading for anyone burdened with a Y chromosome” by Fortune Small Business. It was named a "Top 10 Marketing Book of 2009" by MediaTrust. A recipient of numerous industry awards, Brennan was named U.S. Public Relations Agency Practitioner of the Year by PR NEWS for her work in applying gender psychology to communications. She has served as an instructor at Northwestern University's Graduate Program in Marketing Communications in the Medill School, and has guest lectured at the Kellogg School of Management, the top-ranked business school in the U.S., and at industry conferences worldwide.

Register early for Natural Products Expo West, the world’s largest natural, organic and healthy products tradeshow, occurring March 10 to 13, 2011 in Anaheim, Calif., for chance to attend cutting edge educational sessions designed to help your business grow and help you get ahead.  Visit for more information and to register for the event.

Registration is FREE for qualified retail buyers, brokers and distributors until February 4, 2011.

Natural Foods Merchandiser readers use promo code NFMWest when you register online.

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