Marketing http://deliciousliving.com/taxonomy/term/7861/more en Does warring with your competition yield results http://deliciousliving.com/marketing/does-warring-your-competition-yield-results <div class="field-byline"> Diana Mercer, Conference Manager </div> <div class="field-deck"> Or is getting ahead about Relationship Marketing? </div> <div class="node-body article-body"><p> Michael and Sam had always had two things in common. Both had an entrepreneurial streak, and both liked pasta. So it came as no surprise to their families when each decided to open a noodle shop.</p> <p> Michael went east. Sam went west. Each was young and filled with zest to spread a love for quality noodles and gourmet sauces while turning a nice profit.</p> <p> Gradually, time and distance took their toll. Michael and Sam fell out of touch... until they met again at an industry trade show in Chicago.</p></div> <div class="og_rss_groups"></div><p><a href="http://deliciousliving.com/marketing/does-warring-your-competition-yield-results" target="_blank">read more</a></p> http://deliciousliving.com/marketing/does-warring-your-competition-yield-results#comments Marketing Fri, 10 Aug 2012 19:05:00 +0000 263651 at http://deliciousliving.com Risa Schulman: Supporting women and science http://deliciousliving.com/marketing/risa-schulman-supporting-women-and-science <div class="field-byline"> Suzanne Shelton </div> <div class="node-body article-body">Functional food consultant and business coach, Risa Schulman, Ph.D., shares her secret to success. </div> <div class="og_rss_groups"></div><p><a href="http://deliciousliving.com/marketing/risa-schulman-supporting-women-and-science" target="_blank">read more</a></p> http://deliciousliving.com/marketing/risa-schulman-supporting-women-and-science#comments Marketing Training and Education Thu, 01 Sep 2011 16:38:00 +0000 206211 at http://deliciousliving.com Petaluma Poultry uses HarvestMark to tell its story http://deliciousliving.com/technology/petaluma-poultry-uses-harvestmark-tell-its-story <div class="node-body article-body">An interview with Mike Leventini, president of Petaluma Poultry, reveals how traceability is in the company's genes—and how HarvestMark helps communicate that to Petaluma's consumers.</div> <div class="og_rss_groups"></div><p><a href="http://deliciousliving.com/technology/petaluma-poultry-uses-harvestmark-tell-its-story" target="_blank">read more</a></p> http://deliciousliving.com/technology/petaluma-poultry-uses-harvestmark-tell-its-story#comments Agriculture Organic Marketing Organic Technology Mon, 01 Aug 2011 20:41:00 +0000 199951 at http://deliciousliving.com HarvestMark traces organic chickens from farm to fork http://deliciousliving.com/technology/harvestmark-traces-organic-chickens-farm-fork <div class="node-body article-body">Retailers and fresh food suppliers take note: Coleman Natural Foods, a leading producer of organic and free range poultry, just launched HarvestMark traceability on its poultry products. But the technology delivers so much more than a consumer to farm connection.</div> <div class="og_rss_groups"></div><p><a href="http://deliciousliving.com/technology/harvestmark-traces-organic-chickens-farm-fork" target="_blank">read more</a></p> http://deliciousliving.com/technology/harvestmark-traces-organic-chickens-farm-fork#comments Nutrition Marketing Technology Natural and Organic Fri, 29 Jul 2011 17:01:00 +0000 199541 at http://deliciousliving.com Inside the brave new world of neuromarketing http://deliciousliving.com/marketing/inside-brave-new-world-neuromarketing <div class="field-deck"> Will natural product companies embrace facial mapping, brain-wave tracking and other sci-fi technologies to better understand what drives consumer preferences and purchasing behaviors? </div> <div class="node-body article-body">Will natural product companies embrace facial mapping, brain-wave tracking and other sci-fi technologies to better understand what drives consumer preferences and purchasing behaviors?</div> <div class="og_rss_groups"></div><p><a href="http://deliciousliving.com/marketing/inside-brave-new-world-neuromarketing" target="_blank">read more</a></p> http://deliciousliving.com/marketing/inside-brave-new-world-neuromarketing#comments Conditions Marketing Technology Technology Tue, 19 Apr 2011 21:53:00 +0000 172511 at http://deliciousliving.com Latino & Hispanic natural consumers: expert insights http://deliciousliving.com/business/latino-hispanic-natural-consumers-expert-insights <div class="node-body video-body">How can the natural products industry better serve and learn from Latino and Hispanic customers? Get insights on this rapidly growing demographic from Expo West speakers Flor Martin, principal at Synergia, a Hispanic-focused marketing firm, and Martin Lopez, CEO of Herbs of Mexico.</div> <div class="og_rss_groups"></div><p><a href="http://deliciousliving.com/business/latino-hispanic-natural-consumers-expert-insights" target="_blank">read more</a></p> http://deliciousliving.com/business/latino-hispanic-natural-consumers-expert-insights#comments Marketing Business Marketing Fri, 25 Mar 2011 18:14:00 +0000 116451 at http://deliciousliving.com Gary Erickson: Finding capital to grow can be a 'struggle' http://deliciousliving.com/business/gary-erickson-finding-capital-grow-can-be-struggle <div class="node-body video-body">Clif Bar's founder and CEO discusses why he created White Road Investments.</div> <div class="og_rss_groups"></div><p><a href="http://deliciousliving.com/business/gary-erickson-finding-capital-grow-can-be-struggle" target="_blank">read more</a></p> http://deliciousliving.com/business/gary-erickson-finding-capital-grow-can-be-struggle#comments Tradeshows Tradeshows Marketing Business Marketing Fri, 18 Mar 2011 21:10:00 +0000 114341 at http://deliciousliving.com Brendan Synnott explains how to deliver innovation in a world with no 'secret ingredients' http://deliciousliving.com/business/brendan-synnott-explains-how-deliver-innovation-world-no-secret-ingredients-0 <div class="node-body video-body">The Bear Naked Granola co-founder and Revelry Brands CEO discusses why innovation is important and how it can be achieved in an age of transparency and consumer empowerment.</div> <div class="og_rss_groups"></div><p><a href="http://deliciousliving.com/business/brendan-synnott-explains-how-deliver-innovation-world-no-secret-ingredients-0" target="_blank">read more</a></p> http://deliciousliving.com/business/brendan-synnott-explains-how-deliver-innovation-world-no-secret-ingredients-0#comments Tradeshows Marketing Product Development Business Events Marketing Product Development Previous Wed, 16 Mar 2011 14:59:00 +0000 114201 at http://deliciousliving.com 4 core social media strategies from Stonyfield Farm http://deliciousliving.com/business/4-core-social-media-strategies-stonyfield-farm <div class="node-body article-body">There’s a whole lot of “social” going on at the first day of Natural Products Expo West; but perhaps some of the most influential may not occur face-to-face, but rather through a tweet or Facebook wall comment.</div> <div class="og_rss_groups"></div><p><a href="http://deliciousliving.com/business/4-core-social-media-strategies-stonyfield-farm" target="_blank">read more</a></p> http://deliciousliving.com/business/4-core-social-media-strategies-stonyfield-farm#comments Marketing Business Technology Marketing Technology Fri, 11 Mar 2011 22:48:00 +0000 113181 at http://deliciousliving.com Podcast: Food/supplement convergence tips with Jeff Hilton http://deliciousliving.com/audio/podcast-foodsupplement-convergence-tips-jeff-hilton <div class="node-body audio-body">Jeff Hilton, co-founder and chief marketing office of Integrated Marketing Group, based in Salt Lake City, offers marketing and branding tips for the new breed of "hybrid" products.</div> <div class="field-image-promo"> <a href="/audio/podcast-foodsupplement-convergence-tips-jeff-hilton" class="imagecache imagecache-med_crop imagecache-linked imagecache-med_crop_linked"><img alt="" src="http://deliciousliving.com/site-files/deliciousliving.com/files/imagecache/med_crop/site-files/newhope360.com/files/podcast_promo_image/NC_jeff-hilton.jpg" title="" height="200" width="355" class="imagecache imagecache-med_crop" /></a> </div> <div class="field-audio-file"> <span>Audio File:&nbsp;</span> <div class="filefield-file"><img class="filefield-icon field-icon-audio-mpeg" alt="audio/mpeg icon" src="http://deliciousliving.com/sites/all/modules/contrib/filefield/icons/audio-x-generic.png" /><a href="//site-files/newhope360.com/files/podcasts/jeff-hilton-nutracon.mp3" type="audio/mpeg; length=11615631">jeff-hilton-nutracon.mp3</a></div> </div> <div class="og_rss_groups"></div><p><a href="http://deliciousliving.com/audio/podcast-foodsupplement-convergence-tips-jeff-hilton" target="_blank">read more</a></p> http://deliciousliving.com/audio/podcast-foodsupplement-convergence-tips-jeff-hilton#comments Supplements Conferences Seafood Technology Marketing Business Events Food and Beverage Marketing Current / Future Supplements Food Thu, 09 Dec 2010 16:52:00 +0000 207331 at http://deliciousliving.com