While many people may want to become more responsible consumers, there are barriers. Due to the prevalence of ‘greenwashing’ (a term for deceptive business practices that leads buyers to think something is eco friendly), it can be difficult to discern whether a product is truly ethically produced. Or perhaps natural, organic, and fair-trade products are simply not readily available at the nearby convenience store. The solution: Meet Conscious Box, the creation of three enterprising young men who are making it their mission to bring mindfully produced products to consumers.

“Conscious Box is a service through which subscribers are shipped a monthly selection of pure and sustainable products handpicked from businesses that care for the planet. A subscriber this month would have received samples of 14 products—aesthetically presented in an eco-friendly package,” reports Organic Connections.

While Conscious Box has only been around for several months, subscriber support has grown exponentially—they already have 2,200 Facebook fans and 3,500 Twitter followers, with natural food, beauty, and beverage companies jonesing to be included in a package.

Read more in Organic Connections.