Of the three macronutrients—protein, carbohydrate, fat—the only one to maintain a steady health halo through the years is protein. Carbohydrate and fat have shared the negative nutrient spotlight, but protein has escaped that wrath. And today, more than ever, protein is standing strong.

The importance of getting ample, quality protein is a message you’ll see promoted on everything from milk cartons and cereal boxes to baking mixes, packaged snacks and even marshmallow treats! And nutritional powders are a popular, convenient way to get a healthy dose of protein from a variety of sources, including animal- to plant-based ingredients.