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Rainbow Light gets serious about ocean pollution

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Many natural food and beverage brands are focused on mitigating environmental damage. From companies that source local ingredients (and thus reduce fossil fuels associated with transportation), to those that power facilities with wind and solar energy, sustainable food manufacturing is becoming an increasingly common story.

But supplement brands? That story isn't told as often. That's why we were impressed to hear of Rainbow Light's recent commitment to reduce ocean plastic with its new microsite that educates visitors about the benefits of recycled plastic packaging. The company packages supplements in their trademarked EcoGuard container, made from 100 percent recycled plastic. Switching to this eco-friendly bottle allowed Rainbow Light to reduce its carbon footprint by a remarkable 92 percent.

Now, the company wants other brands to do the same. Rainbow Light partnered with 5 Gyres to create this video highlighting how ocean plastic is a global issue, and provides ample sourcing and operational information with the goal of "[helping] other conscious companies evaluate sustainable packaging options," according to a press release.

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