Whey protein…yawn. Pea protein—I'm listening. Potato protein, now that's interesting! Genuine Health uses pea and potato protein isolate in its plant-based activfuel+ and activrecover+ sports-nutrition product. Aside from being fairly new, what's cool about potato protein is that it's highly absorbable and free of all common allergens with a great essential amino acid profile that's said to be among the best of plant-based sources. Part of the company's pre/during and post workout line, potato protein is coming to all their plant-based products. Genuine Health is a certified B-Corp, to boot, which means they walk the talk when it comes to corporate social responsibility.
Another plant-based alternative-to-the-norm, 7 Sources is a complete essential fatty acid product that proves omegas aren't synonymous with fish oil. How? These omegas are derived from seven different land and sea plants, including: flax, sunflower, sesame, pumpkin, evening primrose, algae and coconut oils. Containing omega-3 EPA and DHA from cultivated algae, not fish, this oil is sustainable for the planet and taste buds. Rounded out with omegas-6 and 9, pour your daily value over salad.
Continuing with the theme of plant champs, the new Vega One Nutrition Bar is a plant-based bar dipped in chocolate. It's got 15 grams of protein, 6 grams of fiber, and 1.5 grams of Omega-3, key vitamins and minerals, antioxidants, and a full serving of greens plus 1 billion cfu probiotics per bar. The company's Nutritional Shake in solid form, the bars are also gluten-free with no added sugar, artificial flavors, colors or sweeteners… and they had me at "dipped in chocolate."
Natural Vitality goes prehistoric on the plant-based supplement front, introducing Plant-Sourced Minerals—coming from a plant deposit, Senonian Vegetate, formed approximately 70 million years ago—to its Foodiceuticals line. This new liquid dietary supplement includes naturally occurring humic and fulvic acids, polysaccharides, lipids and other valuable nutritional cofactors that support our body's biological processes. PSM delivers a complex of more than 70 plant-based, small-particle, bioavailable life-sustaining trace minerals in an easily digested and assimilated form, which can be taken in caps or great-tasting organic green apple liquid.
What's old is new again with TwinLab's organic single-herb therapeutic teas. The company updated its Alvita herbal offering with a packaging rebrand that reflects each tea's traditional use along with specific dosing information for efficacy toward that use. Making moves from supplements isle into regular grocery, the Alvita tea collection now includes two new flavors—Turmeric Root, "traditionally used to alleviate temporary discomfort" and Passionflower, "traditionally use to help ease occasional nervous tensions and support restful sleep."
Digestive enzymes, and then some! Enzymedica recently gave their Digest Gold digestive enzyme product a boost with ATP, or adenosine triphosphate, what the company calls the essential energy currency in every cell of the body. Found in abundance in raw foods, the average American diet leaves us lacking in ATP and enzymes—and in a constant state of energy deficiency. Enter, ATPro technology, a blend of critical nutrients that provide ATP and enhance ATP production for enhanced digestion, assimilation and energy production.
From alternative sources of protein and omegas to plant-based everything, today's supplement companies are innovating with their health-conscious customers in mind. Our supplements editor found these six new products particularly interesting.