The world is changing dramatically and rapidly, and the natural products industry is now positioned as a leading crucible through which we can watch the world unravel at its edges and rebuild itself anew. For evidence of this change just look at the growing consumer demand for the sustainable and transparent sourcing of real, whole and clean ingredients. This and other powerful macro forces are altering consumer buying habits and creating new challenges and opportunities for the natural products industry.

But how can suppliers, manufacturers, retailers and others navigate such changes today so that they are best positioned to take advantage of the right mix of opportunities tomorrow? This was a driving question behind the creation of NEXT: The Natural Products Industry Forecast 2013. Born from the partnership of New Hope Natural Media'sNutrition Business Journal and Sterling- Rice Group, NEXT is the premier insider’s guide to where the natural products market is now—and where it is headed.

If you want to know more, you’ll want to attend the annual State of the Industry presentation from 1 p.m. to 2 p.m. on Friday, Sept. 21, at Natural Products Expo East. Presented by New Hope’s Carlotta Mast and SRG’s Kevin Whitcher, the session will feature key findings from the NEXT Forecast and discussion of four macro forces that will shape and provide the greatest opportunities for tomorrow’s natural products landscape.